High engagement products such as games, local language interface and videos tend to build trust and familiarity with a brand, especially among customers who have recently come online.
The company is currently looking to trim its workforce and slow down its expansion in order to burn through less cash and be less dependent on fresh funding.
The 800 respondents in the survey by Mumbai-based social marketing firm Social Samosa and Talkwalker included digital or social media professionals, followed by marketing and communications experts, among others.
Clients do want us to embrace digital and help them with their digital journey, and that is where we will accelerate our position in the years ahead, said Humpries
The Indian ER&D sector already employs about 700,000 people in the country, which could rise to one million by 2025, if the conditions for growth become more favourable, experts said.
Data shared by both marketplaces indicate that most of these shoppers used some kind of financial affordability construct like EMI or product exchange offers to make purchases, especially on electronics.
Tripods to prop up smartphones while recording videos and other products like mobile holders, connectors and on-the-go cables are selling like hot cakes.
Nearly half of the core team driving the Big Billion Days sale this year are female executives at a time when the platform is trying to attract more women customers
Analysts say one of the biggest problems for the company is that its enormous investments in startups have pushed up valuations for young companies to levels that no other investors are willing to pay.
Billionaire Silicon Valley investors, sneaker-clad founders and button-down bankers all expected enormous stock sales to turn companies like Uber, Lyft and WeWork into a new generation of corporate giants.
'Piramal was negotiating a deal that would have spun off the group's housing finance division into a separate company with SoftBank investing around $1 billion for a significant stake
Of the 451 million monthly active users, 385 million are over 12 years of age and 66 million are in the age bracket of 5 to 11 years, who access the Internet on the devices of family members.
Facebook will offer match recaps and in-play key moments as well as match-related clips and feature content in the country for 12 tournaments across a four year period
The guidelines put greater responsibility on social media companies such as WhatsApp and Facebook to check content on their platforms, apart from giving users better recourse in case of misconduct.
For every three visa applications that were rejected, US companies moved one job offshore over the last decade and half, as they looked for talent in high technology areas, as per a research paper
The move is expected to help it better compete with established ecommerce players Amazon and Flipkart and food delivery company Swiggy, which has recently forayed into the grocery segment.
In March, Y Combinator conducted interviews for shortlisted applicants in Bengaluru, the first time it has hosted interviews outside the United States.
Instead of a flat, mandatory holding period for three-to-five years, Zerodha is offering an option to vest 33% of the shares after the first year, providing easier liquidity options to staff
This is perhaps the first instance of a big ecommerce player using the ByteDance-owned app to push its brand as it looked to target the next 100 million internet users.
Airbnb’s 6,000-person workforce has become increasingly frustrated by not being able to cash in the company stock that was received in compensation packages.
An estimated 103,000 of the 170,000 workers employed by these companies in the United States were in the overall computer systems design and related services industry in 2017, according to the report by the market researcher.
Many banks appoint large software companies to set up analytics capabilities that help evaluate retail loan applications better, and experts believe this move could drastically affect that business.
As per a note on the US Immigration and Customs Enforcement website, the company paid these employees in India at India-based wages which were considerably lower than US wages.
The warning comes after it found growing examples of social media posts, especially on TikTok, featuring flight attendants grooving to popular tunes or lip-syncing movie dialogues while inside an aircraft.
A slew of researchers and entrepreneurs are working overtime to reduce battery costs and improve efficiency, while yet others are looking to put new models of electric vehicles on the road.
Founded by Vinay Indresh and Arnab Saharoy, former Flipkart and Myntra executives respectively, the company offers an interactive 3D platform for users to design their own homes.
Upstox, which competes with the likes of Zerodha, is backed by Ratan Tata and Kalaari Capital and allows retail investors to trade in the equity market through the platform.
Google also announced a phone line in partnership with Vodafone Idea to enable users get their queries answered in English and Hindi even on a 2G phone
In a letter to banks and NBFCs, the central bank said it noticed that they had appointed agents and permitted them to access the database of credit information companies.
The transaction is expected to value Kolkata-headquartered Wow! Momo at about Rs 860 crore, an almost three-fold jump from its last funding round in June last year
India's health ministry, which proposed the ban, had said it was needed to ensure e-cigarettes don't become an "epidemic" among children and young adults.
Delivery executives told ET that Zomato had circulated a message on its revised incentive structure on Friday, which came into effect Monday, sparking off the protests.
Luggage brands are also introducing products exclusively for online sales. These include Georgia, Copa and Camp from American Tourister, the Thorium range of Safari and Skybags’ Rubik.
A rising number of bets by firms like Axilor Accelerator, Sequoia Capital, and Blume Ventures among others have been made in 10 to 15 such startups each in deeptech companies.
Small businesses are finding WhatsApp Business an acceptable substitute for a website or app. However, lack of a payment option and scale-related issues are dampners
While companies face losses owing to pirated content, instructors and internet marketers who independently create courses online are the worst affected
Customers, fashion influencers and vendors for the etailer took to social media platforms to protest against the founders of the company for allegedly absconding without clearing dues and halting deliveries
In March, Premji had gifted all the earnings from 67% of Wipro shares — then valued at over Rs 1.45 lakh crore, or $21 billion — to the Azim Premji Foundation.
Uber has been under pressure this year over its long-term viability. In August, it reported a record quarterly loss of $5.2 billion and its slowest-ever revenue growth.
In terms of cost-per-click benchmarks, Amazon's click-out campaign is a little more expensive than Google and Facebook's digital ad products, but is cheaper than LinkedIn, analysts said.
Flipkart India purchases goods in bulk from manufacturers and sells them to preferred sellers. The company plans to record sales worth $3 billion during the festive season sale time
Many of these inexpensive tools are also available on global e-commerce sites and can be ordered right away. However, these are still not manufactured in India
In June, Dhawan joined as the director of corporate communications at Sheroes, an online community and job portal for women, where Paytm's chief Sharma is an investor and a board member.
Uber has started testing a new super-app interface in India that integrates food delivery and ride hailing, multiple people familiar with the matter said.
It was an Indian security expert who played a crucial role in the latest incident of a data breach at the social media company though he didn't report his discovery under the bug bounty programme.
Companies such as IDfy, one of the many digital identity verification firms, are seeing higher demand for their services, as businesses go digital and there is little interaction with customers.
The fake app business has been estimated at $2.3 billion globally in the first half of 2019, according to Tel Aviv-headquartered mobile marketing analytics and attribution firm AppsFlyer.
WeWork is looking to go public against a turbulent market backdrop with the U.S. trade war with China making for the worst August for Wall Street in four years.
YouTube had been accused of tracking viewers of children's channels using cookies without parental consent and using those cookies to target million of dollars in advertisements to those viewers.
Amazon wants to push one of its largest-selling private label brands globally — AmazonBasics — through more than 2,000 stores of these three retailers.
These appointments come after Paytm elevated chief financial officer Madhur Deora as its new president and brought on board Pravin Nayyar as president of its financial services business.
Atomberg will invest the fresh capital to strengthen its distribution beyond Mumbai and Pune, and into other metro cities, as well as Tier I and II towns
Swiggy will directly compete with the likes of the Google-backed concierge startup, Dunzo, which has been running across Bengaluru, Gurgaon and Chennai for the past few years.
In March, the EC prepared a code of conduct with top social media firms to identify measures to increase confidence in the electoral process and help safeguard platforms against misuse
The Indian e-commerce marketsize is likely to reach $230 billion in a decade as it's outpacing the offline retail segment's growth, according to a report released on Tuesday.
Shares of Xiaomi have lost nearly a third of their value this year and are at half their initial public offering price, hurt by the company's sharply slowing growth and increased competition.
Among those most interested in new electric vehicles are drivers of Delhi's ubiquitous motorised rickshaws, who hope the new vehicles could help them avoid rising fuel prices.
These companies are jumping into a $200 million-a-year carbon offsetting industry that, until recently, has focused mainly on businesses instead of consumers.
Following the deliberations of the committee, it was considered necessary to have a nodal agency to coordinate developments across ministries and regulators in the area of fintech.
The acquisition also comes about four months after company announced its acquisition of Amsterdam-based vacation rental company @Leisure from German media group Axel Springer.
As per data available with the RBI and National Payments Corporation of India (NPCI) for the first three quarters of current fiscal, UPI payments by value have overtaken card-based payments.
The deadline for mobile wallets to become full KYC compliant was earlier set to end on August 31. But on August 30 the RBI extended the deadline by six more months.
The move comes right after the Bangalore-based food delivery company met with the National Restaurants Association of India (NRAI) last week to resolve the impasse.
Pune-based ElasticRun is an asset-light transportation network that caters to industries including consumer goods, online retail, manufacturing, automotive and hospitality.