Cellphone retailers under the umbrella of their apex national body All India Mobile Retailers Association has informed brands like Xiaomi, Samsung and OnePlus that unless online discounting is controlled, retailers will deduct the difference and sell at online prices and may even consider boycotting the brand altogether.
Snapdeal had claimed that its order volumes had grown significantly since May 18 when ecommerce was allowed to sell non-essentials across the country except in containment zones
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